Ami Gainford
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Telstra

Telstra is the largest Telco in Australia. The challenge was to change the public perception of Telstra as a cold, faceless organisation and create a brand that put customers at the heart of everything. The brand was on a mission to connect.

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With the relaunch of the brand consumer consideration rose 5% and business consideration by 9%, reversing Telstra's 5-year decline.

With the relaunch of the brand consumer consideration rose 5% and business consideration by 9%, reversing Telstra's 5-year decline.

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  Design  Interbrand Sydney: Chris Maclean, Mike Rigby, Andrew Droog, Ben Miles, Ami Gainford, Joao Peres, Claire Theophane, Debra Jason, Dan Ingham, Anna Brocklebank, Briton Smith, Chris Lamont, Lex Courts, Simon Cranwell   Awards  Distinction, Range of implementation, AGDA 2012 Winner, Publications, Spikes Asia 2012

Design
Interbrand Sydney: Chris Maclean, Mike Rigby, Andrew Droog, Ben Miles, Ami Gainford, Joao Peres, Claire Theophane, Debra Jason, Dan Ingham, Anna Brocklebank, Briton Smith, Chris Lamont, Lex Courts, Simon Cranwell

Awards
Distinction, Range of implementation, AGDA 2012
Winner, Publications, Spikes Asia 2012