Ami Gainford
Telstra_01.jpg

Telstra

Telstra is the largest Telco in Australia. The challenge was to change the public perception of Telstra as a cold, faceless organisation and create a brand that put customers at the heart of everything. The brand was on a mission to connect.

Telstra_02.jpg
Telstra_06.jpg
Telstra_09.jpg
Telstra_08.jpg
With the relaunch of the brand consumer consideration rose 5% and business consideration by 9%, reversing Telstra's 5-year decline.

With the relaunch of the brand consumer consideration rose 5% and business consideration by 9%, reversing Telstra's 5-year decline.

Telstra_10.jpg
Telstra_11.jpg
Telstra_12.jpg
Telstra_04.jpg
Telstra_03.jpg
Telstra_13.jpg
Telstra_14.jpg
Telstra_15.jpg
Telstra_16.jpg
Telstra_17.jpg
Design Interbrand Sydney: Chris Maclean, Mike Rigby, Andrew Droog, Ben Miles, Ami Gainford, Joao Peres, Claire Theophane, Debra Jason, Dan Ingham, Anna Brocklebank, Briton Smith, Chris Lamont, Lex Courts, Simon Cranwell Awards Distinction, Rang

Design
Interbrand Sydney: Chris Maclean, Mike Rigby, Andrew Droog, Ben Miles, Ami Gainford, Joao Peres, Claire Theophane, Debra Jason, Dan Ingham, Anna Brocklebank, Briton Smith, Chris Lamont, Lex Courts, Simon Cranwell

Awards
Distinction, Range of implementation, AGDA 2012
Winner, Publications, Spikes Asia 2012