Opera Australia
Opera Australia is the largest arts organisation in Australia. Its Artistic Director had the vision of making opera for everyone. The rebrand breaks down the barriers to opera by showing it has as much diversity as food, music and film. The brand was designed to open up opera.
“Interbrand understood what the brand needed very rapidly and thoroughly and the execution of their ideas was superb.” Georgia Rivers
Design
Interbrand Sydney: Chris Maclean, Ami Gainford, Eric Ng, Lex Courts, Mike Tossetto
Awards
Winner Best of Show Brand New Awards 2013
Winner Best of Category Comprehensive Identity Programs (Professional) Brand New Awards 2013
No.11 in Brand New's Best Brands of 2013
No.9 in Brandemia's Best Brands of 2013